Our Editorial Guidelines

Why We’re Different

Here at Ben’s we’ve been producing high-quality, insightful content around Natural Health, Prostate, Diabetes, and new medical developments for nearly 25 years. Over that time, we’ve seen radical changes in our space, cultural shifts in attitudes to health, wellness & medicine and an explosion of organisations putting content out there. With so much to read, you need to be certain you can trust what’s online - that’s why we have such rigorous editorial guidelines. 

Our Content Creation Process

We only use recognised experts in their field. Whether it’s a leading nutritionist writing about diet, a qualified trainer on exercise or a surgeon writing about a new medical procedure, you can see their qualifications, background and other articles right there on the page, as well as their personal author profile.

Frequency of Reviews

Medicine and research changes. That’s why we run a 24 month review of all of our articles. For our high traffic articles that appear on the first page of search engines, we review them every 12 months. If there are particularly groundbreaking studies that one of our medical researchers comes across, then we will use that as an opportunity to update our relevant articles outside of the normal rotation. 

Fact-Checking Protocols

We always stand by what we’ve written, and that’s because sometimes two heads are better than one. If we have had an article written by an expert, we will often ensure that it is subsequently reviewed by a separate professional with relevant expertise before publishing it. That’s why you’ll see a' reviewed by' line at the top of our page with the details and date of the review.

Editorial Independence

We’re proudly and fiercely independent. Ever since Ben started the company 25 years ago, we’ve been researching alternatives, questioning orthodoxy and pioneering research into Natural Health. We don’t take payment from any other organization to write article, we don’t do sponsored content and you can be sure that when we write about a drug, a medical procedure or a nutrient we do it with complete editorial independence.

Tone and Accessibility 

We know how complex health matters can be. That’s why we strive to ensure a clear and jargon-free explanation of health issues. If you ever are unclear on something we’ve written, you can either call or email and someone in our support team will be on hand to explain, and we will endeavor to update the article to make those improvements.

Compliance with Legal and Ethical Standards

All of our content is periodically reviewed by a team of independent lawyers with a background in FTC guidelines. In addition, we do not upload anything that we stand behind. In the case of any concerns, please contact support@bensnaturalhealth.com and we will deal with it urgently. 

Updating and Version Control 

We run a 24 month review of all of our articles. For our high traffic articles that appear on the first page of search engines, we review them every 12 month. You can see the date and individual responsible for the review at the top of each article.

Commitment to EEAT (Expertise, Authoritativeness, and Trustworthiness) 

Every article we upload is written and reviewed by an expert in their field. We only use someone who can speak on a subject with authority and we audit all our contributor’s qualifications and references to ensure you can trust them and their content.

 

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